In 2004, in an old village near the forest and the sea, a couple named Mikkel Hauger and Tana Kretzschmer moved into a quaint, little cottage built in 1890.
They were about to start a children’s clothing company, and their 4-month-old boy, Thore, would serve as the inspiration behind their colorful adventure.
Tana was about to start the company up, and we bought a little house right around then. Right after we had moved in, we were taking 4-month-old Thore for a stroll in the baby carriage. The neighbor came over to welcome us, and he peered into the stroller, and said, ‘Oh great, little people have moved into the neighborhood.
In Danish, the word for little-people is "Småfolk". And that’s how our company name just kind of fell into our laps, says Hauger, who is managing director for the company, and things started to take shape.
Just one year later, they presented their first Småfolk collection at a show in Copenhagen, and, in 2007, opened the first Småfolk shop in Holbæk, where they currently have their headquarters.