Serious Savings

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“Everything is much easier now.” That’s the bottom line from Michael Resen at DIXIE when we asked him to evaluate the TRIMIT Sales Agent Portal, which DIXIE has been using since 2011. Easier, in this case, means fewer mistakes, better inventory control, faster customer service, and increased sales.

In other words, DIXIE has an advantage in the competitive fashion market.

By DIXIE is a Danish fashion house that specializes in accessories from all over the world for women, from bags, shoes and jewelry to watches and hats. They have 11 employees in-house, and have used TRIMIT Sales Agent since the end of 2011 to, among other things, manage the 4 annual collections. We spoke with Michael Resen, Sales Backup at by DIXIE.

Everything is much easier now.

Michael Resen

Dixie is one of the first customers to be live on Microsoft Dynamics NAV 2013. By implementing TRIMIT Fashion the overview of the business has been improved and the solution has turned out to be very cost-efficient, it cuts processes and helps Dixie focus more on their customers

Dixie is a successful textile company that, in step with its growth, has also acquired a pronounced need for much deeper management through greater transparency over transactions and processes on a daily basis. That's why Dixie chose Microsoft Dynamics NAV and TRIMIT. 

Dixie started as a small garage business built on the idea of designing quality accessories and, as something special, offering short delivery times. Today, less than 10 years later, Dixie has become a successful, ever-growing company focusing on the international fashion market. 

New Solution – Better Sales Process

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We decided on a new solution in 2011, because our old solution couldn’t handle our inventory as well as we’d like, says Michael Resen. Since switching to TRIMIT Sales Agent Portal, we’ve had a much better overview of the sales process.

In our old system, our sales people had to fill out order forms. Now they do it online. All it takes is one data entry, and then everything is shown as live/real-time data in the entire system, which saves us a lot of time.

We have access to all relevant data – inventory, prices, etc. – and it requires minimal maintenance. As a result, we no longer have sales agents in different places double-book items.

It’s also a big plus at fashion fairs, where we can now create customer accounts and orders instantly.

Delivery time is another competitive factor. Here, TRIMIT Sales Agent Portal makes another difference, as items can now be shipped as soon as they’re ordered, so the customer will typically have their order within a day or two.

Additional Sales on a Customer-Friendly Platform

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One of the absolute advantages about TRIMIT Sales Agent Portal is the option of showing pictures of each item.

Before, our sales agents had to carry ten catalogues into a shop, says Michael Resen. Now we have pictures of our entire stock on an iPad, where you can search by category, model, colour, etc. It’s much faster for our sales agents to find the exact items that the shop is asking for, and we always order the right number and sizes.

The electronic catalogue has also resulted in additional sales. 

We can show our entire stock, both the seasonal stock and our inventory items, and that has resulted in an increased interest in our inventory items. In addition, our sales agents can calculate the prices and negotiate offers on site to close a deal.

Time-Saving Competitiveness

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Even though Michael Resen can’t put a number on what DIXIE has saved, or by how much their turnover has increased, he’s sure that TRIMIT Sales Agent Portal has given DIXIE a great advantage.

The new system means serious savings for us, not least because we’re saving a lot of time. That’s something that’s appreciated all around. We can show more items to our customers and spend less of their time, and that’s a big plus for both our sales agents and the shop owners.

Michael Resen